Untappd bridges this gap perfectly by allowing users to keep track of every beer they taste in an appealing, social way.
This generation uses technology heavily, especially when it comes to social media. This app capitalizes on the growing craft beer industry and the clear link between it and millennial tastes. But after trying so many new beers, how do people keep track of what they like and don’t like? That’s where Untappd comes in. It comes as no surprise that the craft beer trend is booming. I find it incredible how a simple app about beer managed to create a platform that serves people and services with different needs, especially when - as a user myself - it was a need I would have never thought I’d have before downloading the app.Today, there are thousands of different beers in the craft market with unique flavor profiles and personalities. On its store, Untappd enthusiast can even purchase official merchandise. It helps users discover new things and keep track of their habits, creates a social platform where users with common interests can interact with each other, as well as it lets businesses get to know their customers and interact with them. As mentioned in our previous article, in Principle 5 - “ Experience is more than product” - we focus on how important it is in a connected world for firms to differentiate on more than product feature, since every service offered by a brand is an opportunity to stand out.Ĭlearly, this app is about beer, but not only beer. You can start by searching for a beer: you will find tons of information about it and the brewery, such as where you can find that specific beer in nearby locations (bars, restaurants, breweries etc.) add it to a list check-in and rate it according to your preferences find a detailed description about it and see other people’s recent ratings, including your friends'!Īt MadeFor, we deeply care about this matter and developed 8 Customer Way principles to help you achieve customer centricity. Untappd was a game changer in helping me further my knowledge and taste about beers - now, most of the time, I try to taste the ones I have never had before.įounded in 2010, Untappd has more than 9 million users, 20,000 retailers worldwide and offers plenty of functions to its users - but how does it work? When at a bar or restaurant with friends, I used to always drink the same beers because of the overwhelming quantity of information and different kinds of beer kept me in my comfort zone. When I first downloaded it in 2019, I did not know much about beer and wanted to inform myself better about this wide world.
It helps you to keep track of what you’ve tried and what you thought of it by checking in a beer and rating it. More specifically, it’s an app for beer lovers, that lets you discover beers, breweries and much more. This week’s article is about one of my favourite apps that I have on my phone – Untappd.
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